Incentive Games
Builds tailor-made real-money and free-to-play iGaming games for betting and casino brands to drive player engagement
Highlights
- New on EvolcAdded 2026-11-03
About Incentive Games
Incentive Games develops iGaming games, including real-money crash, tower and arcade titles and free-to-play sports and casino games. Its products are designed in-house and tuned with real-time data analysis through Incentive Labs, its data division. The Glass Bridge tower game, based on Netflix's Squid Game, was launched in collaboration with Light & Wonder.
Its customers are iGaming brands, which use the games to drive player engagement, loyalty and revenue. The website lists FanDuel among its clients and includes a case study on increasing active player betting days for that brand.
The company is headquartered in Edinburgh, United Kingdom, and was founded in 2019. The website reports 438m+ game entries in 2025 and a 90%+ retention rate across its products. Its careers page lists open vacancies.
Product: Tailor-made iGaming games: real-money crash, tower and arcade titles, and free-to-play sports and casino games, supported by the Incentive Labs analytics engine.
Jobs at Incentive Games
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Website technologies
Tools and platforms detected on this company’s website, grouped by purpose. Dates record when Evolc observed them.
Analytics
- Google Tag ManagerMedium confidence
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- Integration code on pageinline script loader
Content delivery
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Content management
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Frontend frameworks
- jQueryHigh confidence
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Hosting
- nginxHigh confidence
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Marketing & advertising
- LinkedIn InsightMedium confidence
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- Integration code on pageinline script loader
Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.