idmnet.pl

IDMnet Programmatic, operated by Internetowy Dom Mediowy Net S.A., offers publishers advertising revenue growth through programmatic consulting and its own technology. Its Auto-Ads product places ads automatically on a page, typically through a single code snippet in the page head, and CPM optimisation algorithms adjust bids in real time. A web analytics panel gives publishers daily data for each site and ad format.

The customers are publishers. The company says it works with a small number of publishers, treating each as a premium partner. Its largest client is ZPR Media Group, of which it is a part, and it also serves selected external publishers. It earns revenue on a commission model tied to publisher income. Through negotiations with Grupa TIME, it gives publishers access to PMP premium campaigns and daily video material in categories such as news, politics, entertainment, sport and motoring. It states that it supports sales for more than 100 local and regional sites.

The company was founded in 2008 and has its registered seat in Warsaw. It is part of ZPR Media Group, a Polish media group. A notice dated 19 October 2026 published by the company concerns a merger plan with SUPER MEDIA HOLDING S.A.

Product: Auto-Ads automatic ad placement, real-time CPM optimisation, publisher analytics panel, PMP premium ad access and daily video materials.