Id Ward
Adds real-time open-web intent to first-party data for advertisers and publishers in digital advertising
Highlights
- New on EvolcAdded 2026-11-05
About Id Ward
Anonymised is the trading name of ID Ward Limited, an advertising technology company registered in England and Wales. It adds real-time open-web intent signals to the first-party data that advertisers and publishers already hold, so audiences can be targeted, measured and monetised. Products include AudienceLift for advertiser targeting and attribution across Meta, Google and programmatic, SignalLift for lifting open-market fill through Google Ad Manager, the Publisher Data Platform, and Curation for audience-based programmatic deals.
Customers are advertisers and publishers. Advertisers use the platform to turn first-party data into personas they can target, measure and optimise across channels. Publishers use it to sell audiences through the open market and their own sales teams.
The company was founded in 2017 and is headquartered in London. Its Spanish subsidiary, ID Ward Europe S.L., runs European operations from Barcelona. The company operates under the IAB Transparency and Consent Framework and is an associate member of the Association of Online Publishers.
Product: AudienceLift, SignalLift, Publisher Data Platform and Curation: platforms that enrich first-party data with open-web intent signals for ad targeting and monetisation.
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Website technologies
Tools and platforms detected on this company’s website, grouped by purpose. Dates record when Evolc observed them.
Analytics
- Google Tag ManagerMedium confidence
- First detected
- Last detected
- Last checked
Detection evidence
- Integration code on pageinline script loader
Hosting
- Google CloudHigh confidence
- First detected
- Last detected
- Last checked
Detection evidence
- Response headerserver
- Response headerserver
- Response headerserver
Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.