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Hullabalook

Visual product discovery, room creator and configurator software for online retailers in Europe, North America and Asia

London, United KingdomFounded 2016hullabalook.comWebsite technologies

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Highlights

  • New on EvolcAdded 2026-10-30

About Hullabalook

Hullabalook builds visual commerce software for online retailers. Its products include a Room Creator, AI Category Pages that rank products instead of filtering them, visual recommendations and bundles, and a Modular Product Configurator with 3D visualisation.

Customers are online retailers who integrate the tools into their own sites. The company implements the technology to each client's designs and requirements, and its analytics team holds monthly performance reviews with clients. The website cites a 16% average order value uplift and a 63% average order value increase for the Room Creator.

Hullabalook is registered in London, United Kingdom, and was founded in 2016. It describes itself as a UK tech scaleup with retail customers in the US, Canada, Europe and Asia.

Product: Visual commerce software: Room Creator, AI Category Pages, visual recommendations and bundles, and a modular product configurator with 3D visualisation.

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Website technologies

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  • Google Cloud
  • Google Tag Manager
  • Nuxt
  • Vue