Huel

Huel (Human + Fuel) develops and sells nutritionally complete vegan food products, including powdered meals, ready-to-drink meals, savoury hot meals, snacks and a greens powder. The website states that each product provides 26 essential vitamins and minerals plus protein, fats, carbohydrates and fibre.

Customers are individual consumers who buy directly through the Huel website and through local supermarkets, where ready-to-drink products are listed. The site also offers a loyalty programme, a referral reward, a 30-day money-back guarantee and a newsletter discount. The company reports more than 4 million customers worldwide.

Huel was founded in 2012 and is headquartered in Tring, England, per the registry and structured data; the site describes its origins in June 2015 with founder Julian Hearn. Open roles are listed in London, Birmingham and at the Global HQ, mostly in marketing, sales, logistics and systems functions.

Product: Vegan nutritionally complete powdered meals, ready-to-drink meals, savoury hot meals, snacks and Daily Greens supergreens powder.