hobo-web.co.uk
SEO reporting and audit tools for Google Sheets and Docs, plus white-label SEO expert services for digital agencies
Highlights
- New on EvolcAdded 2026-10-28
About hobo-web.co.uk
Hobo Web develops SEO software that runs mainly inside Google Sheets and Google Docs. Its products include the Hobo SEO Auditor and Hobo SEO Reporting, which generate white-label SEO reports from Google Search Console data, as well as the Hobo SEO Dashboard, the Hobo EEAT Tool and Hobo WP Agent for WordPress sites.
The main customers are SEO professionals, marketing agencies and businesses. The company also offers SEO services to digital, creative and development agencies, acting as their on-demand SEO expert department, either white-label or as a named "Head of SEO" on client calls. It publishes the Hobo SEO Blog, written and edited by founder Shaun Anderson.
The Hobo brand dates from March 2006, when the Hobo website was launched. The company is based in Greenock, Inverclyde, Scotland, and works remotely with clients worldwide. Shaun Anderson is the founder and Head of SEO, and the company also lists the ThisisAgency.ai agentic marketing system, which was in public beta at the time of the website text.
Product: Google Workspace-based SEO tools, including an automated white-label SEO reporting and audit tool built on Google Search Console data.
Jobs at hobo-web.co.uk
Leadership
- Shaun Anderson · Head of SEOSource: company website
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Website technologies
Older, unverified list. Detection dates and supporting evidence are not yet available.
- Apache
- Google Analytics 4
- WordPress
- jQuery