HEY HOLY

HEY HOLY sells dog food formulated for specific dog breeds, in dry, wet, fresh, soft and snack formats. The website says the formulas were developed with veterinarians and a professor of animal nutrition, and that the products are free of grain, sugar, flavourings and slaughter by-products.

Customers are dog owners who buy through the company's online shop, with products grouped by breed category such as poodles, bulldogs, herding dogs, retrievers and small dogs. Revenue comes from direct online sales, including a subscription plan ("Sparplan") with a stated 30% discount. The site advertises a 30-day money-back guarantee and free shipping from 59 EUR, and says that each order funds one daily food ration for shelter dogs in cooperation with DASH Tierschutz.

The website says the company is a certified B Corporation and names co-founders Annika Rahm and Charlotte Dehnert. No founding year or headquarters address is stated. The company lists eight open positions, mainly event promoter and brand ambassador roles for trade fairs and events in Frankfurt am Main and Düsseldorf, plus a retail key account manager role and a working-student event management role.

Product: Breed-specific dry, wet, fresh, soft and snack dog food sold through the company's online shop, with a subscription option.