Herdify

Herdify provides audience targeting software. Customers upload GDPR-compliant sales or donor transaction data, and its BESeen model maps where word-of-mouth is spreading for the brand, producing postcode shortlists and audiences for channels such as door drop, direct mail, OOH, TV and Google Ads or Meta.

Customers are marketing teams, agencies and charities, including RSPCA, Abel & Cole and Who Gives A Crap, as cited on the website. Pricing is per campaign (a one-off £10k fee) or per year (£25k), with an enterprise tier for transaction volumes above £5m annually; the plans are for UK use only.

The company was founded by Tom Ridges, who is CEO and founder, and Dr. Ed Barter, CPO and co-founder, with Dr. Tim Drye on the board. The website states the platform is hosted in UK and EU data centres and that Herdify is Cyber Essentials Plus certified. A single open role is listed for an Account Executive in London.

Product: BESeen word-of-mouth targeting platform that turns customer transaction data into postcode-level audience maps for marketing campaigns.