harris-interactive.fr

Toluna provides consumer insight and market research solutions. Its offering covers ideas and concepts, products and customer experience, advertising and creative testing, brand health and growth, and custom studies. Studies are run in expert-led, self-serve, AI-led with expert validation, and interactive formats. Toluna Start is its self-serve study platform, and the company combines AI with human expertise, including synthetic personas and human-in-the-loop validation.

The company works with large international brands that need consumer, brand and advertising insights. Its revenue comes from research studies delivered by its experts and from access to its Toluna Start platform.

Toluna reports more than 25 years of experience in market research. Its proprietary global panel has over 79 million panelists in more than 100 countries. The company has invested in AI since 2019. The website also refers to MetrixLab as a former Toluna brand.

Product: Market research studies (quali and quanti), ad and creative testing, brand tracking, and the Toluna Start self-serve survey platform, with AI-assisted study design and analysis.