GWI

GWI provides a consumer insights platform with audience profiling, charts, dashboards, crosstabs and an AI analyst (Agent Spark) that answers questions from its survey data. It also offers API and MCP access to its data, and bespoke custom research.

Customers are brands, agencies and technology companies that use the data for audience and strategy decisions and to ground AI tools. Access to the platform is priced per seat (Pro and Team seats), API and MCP access is priced by consumption, and bespoke research is priced per project.

Founded in 2009, GWI lists London and New York as headquarters, with hubs in Athens, Prague and Singapore. Its website says it surveys people across 50+ markets, runs four waves of data per year, and reports 15+ years of trended insight. Open roles are listed mainly in sales, product, marketing and technology across London, New York and Athens.

Product: GWI consumer insights platform with audience builder, charts, dashboards, crosstabs, Agent Spark AI analyst, GWI Canvas and API/MCP data access.