gkid.hu

GKID is a Hungarian market research and strategy consultancy. Its services cover market overviews, primary data collection, data mining, concept validation, forecasting models, AS-IS analyses, impact studies, feasibility studies and decision-support materials, as well as data visualisation, workshops and press materials.

Its customers are companies active in e-commerce, logistics and the wider digital economy, and it publishes recurring research reports in Hungarian and English that it uses for marketing and PR together with partners. It runs its own dynamic online consumer panel of more than 250,000 active internet users annually and also carries out custom research and client engagements.

The company was founded in 2013 as GKI Digital, a subsidiary of the Gazdaságkutató Csoport, became independent in 2021 and has been owned by its management since then. It was renamed GKID in 2022. Its sister company Trendsight, set up in late 2021, produces video and podcast content. GKID is a founding member of the Digital Commerce Association (DKSZ) and an accredited market research partner of Ecommerce Hungary.

Product: Market research, data analysis and strategy consulting, including recurring e-commerce and logistics reports and a consumer online panel.