Genuine Finance
Homeowner loan brokerage matching UK borrowers with secured-loan lenders and providing tailored finance recommendations
Highlights
- Young companyFounded 2023
- New on EvolcAdded 2026-11-10
About Genuine Finance
Genuine Finance is a credit broker that searches lender panels for homeowner loans and other finance, with personalised recommendations and free quotes. Loans can support home improvements, debt consolidation or large purchases.
It serves UK borrowers and earns broker fees when loans are completed. The company is authorised and regulated by the Financial Conduct Authority as a credit broker.
Founded in 2023, Genuine Finance is headquartered in Cottingham and has a trading address in North Ferriby.
Product: Brokerage and recommendations for homeowner loans and other secured finance from lender panels.
Jobs at Genuine Finance
More fintech companies
GGL Trade Credit
Credit insurance, factoring, debt collection and commercial information brokerage for businessesNew on EvolcGHC Capital Markets
Stockbroking and investment management services for clients in the UK, delivered through the GHC Group of companiesNew on EvolcGho Capital
Private equity investment firm backing mid-market healthcare businesses in Europe and globallyNew on EvolcGhost Trace Technologies
Tracing infrastructure that helps financial institutions follow fund movements and generate auditable evidenceYoung companyNew on EvolcGilbert Wealth
Independent financial advice on pensions, investments and wealth management for individuals and businesses in the UKNew on EvolcGildencrest Capital
FCA-regulated CFD brokerage offering currency, index and commodity trading to retail clientsNew on Evolc
Website technologies
Tools and platforms detected on this company’s website, grouped by purpose. Dates record when Evolc observed them.
Analytics
- Google Analytics 4Medium confidence
- First detected
- Last detected
- Last checked
Detection evidence
- Integration code on pageinitialization/configuration expression
- Integration code on pageinitialization/configuration expression
- Integration code on pageinitialization/configuration expression
- Google Tag ManagerMedium confidence
- First detected
- Last detected
- Last checked
Detection evidence
- Integration code on pageinline script loader
Content management
- WordPressHigh confidence
- First detected
- Last detected
- Last checked
Detection evidence
- Website resourcedeclared script/iframe or software asset
Frontend frameworks
- jQueryHigh confidence
- First detected
- Last detected
- Last checked
Detection evidence
- Website resourcedeclared script/iframe or software asset
Hosting
- ApacheHigh confidence
- First detected
- Last detected
- Last checked
Detection evidence
- Response headerserver
- Response headerserver
- Response headerserver
Marketing & advertising
- Google AdsMedium confidence
- First detected
- Last detected
- Last checked
Detection evidence
- Integration code on pageinitialization/configuration expression
- Integration code on pageinitialization/configuration expression
- Integration code on pageinitialization/configuration expression
Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.
