Future Demand

Future Demand provides an audience intelligence platform that analyses customer behaviour, transactions, product attributes and advertising outcomes to group people into interest-based "Taste Clusters". The platform generates and optimises campaigns for Meta, Google, TikTok, email, SMS and websites, and is presented as working alongside existing CRM and email systems. Its modules include Lookout (demand prediction), Wave (paid social), Backhaul (email segmentation), Sentinel (natural-language queries) and Affinity (website recommendations).

The website names brands, agencies, theatres, orchestras, festivals, hotels and regional tourism organisations as target customers, and cites customers such as the City of Landshut, Lucerne Festival and J.S. Bach St. Gallen. Pricing is published by product tier (Live, Prisma, Affinity and a recommendations API) with annual or quarterly prepaid subscriptions and a two-month notice period for cancellation.

The company is headquartered in Berlin, at Köpenicker Str. 145, and is registered as future demand GmbH. The website states that more than 300 organisations use the platform across Europe. The careers page lists one open position, Founding Account Executive (Client Relations), based in Berlin on a hybrid, full-time basis. The website does not state a founding year.

Product: Audience intelligence and campaign automation platform (Lookout, Wave, Backhaul, Sentinel, Affinity) built around Taste Cluster audiences.