friendlyanalytics.ch
Privacy-friendly web analytics and Matomo-based marketing automation for Swiss banks, insurers, NGOs and SMEs
Highlights
- New on EvolcAdded 2026-11-04
About friendlyanalytics.ch
Friendly, a small Swiss company, sells Friendly Analytics, a web analytics platform built on the open-source Matomo software, and Friendly Automate, a marketing automation product built on Mautic. Both products are offered as privacy-focused alternatives to Google Analytics and US-based marketing platforms, with data hosted in Switzerland or the EU.
Customers include SMEs, banks, insurers, NGOs and public institutions. Revenue comes from monthly and yearly subscription plans priced in CHF, plus paid consulting and integration check sessions. The company states that over 125 organizations use Friendly Analytics.
The company's history began in early 2020, and it is headquartered in Switzerland, where it describes itself as bootstrapped with no outside investors. Its team works fully remotely, and it holds ISO 27001 and ISO 9001 certifications.
Product: Friendly Analytics (Matomo-based web analytics) and Friendly Automate (Mautic-based marketing automation), both with Swiss or EU hosting
Jobs at friendlyanalytics.ch
Leadership
- Stefan Vetter · Founder and CEOSource: company website
- József Keller · CTOSource: company website
- Kathrin Schmid · CMO and CISOSource: company website
- Lukas Sigel · COO and CCOSource: company website
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Website technologies
Tools and platforms detected on this company’s website, grouped by purpose. Dates record when Evolc observed them.
Content management
- WordPressHigh confidence
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Hosting
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Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.
