Foundation

Foundation (Foundation Marketing) is an agency offering generative engine optimization (GEO) and answer engine optimization (AEO) services. Its offering covers LLM and SERP research, content creation, distribution on channels such as Reddit, YouTube and LinkedIn, and on-site and off-site optimization.

The company serves B2B technology and SaaS brands and enterprise companies, and works on a client engagement basis. The website says it has worked with brands including Bitly and Paychex and that it is a Certified Reddit Partner. The site lists a Clutch 100 (2026) ranking.

The website states the company was founded in 2014. Its registry country is Canada. The careers page lists open roles, mostly remote, including AEO program and marketing directors, Reddit content and specialist roles, GEO and marketing strategists, and a senior contract manager. Remote postings are listed for Canada, the United States, Poland, the Philippines and Spain.

Product: GEO and AEO marketing services: LLM and SERP research, content creation, Reddit and YouTube distribution, and content optimization for AI search.