Formisimo
Form analytics and session replay software that helps organisations improve online forms and checkout conversions
Highlights
- New on EvolcAdded 2026-11-03
About Formisimo
Zuko Analytics provides form analytics and session replay, including field-level data and AI-powered summaries, to help organisations identify why visitors abandon forms and checkouts. Its Shopify app supports checkout tracking.
Customers include enterprises and organisations using online forms, checkout flows and registration platforms. Zuko sells monthly plans, managed projects and one-off data samples.
Formisimo Ltd was founded in 2014 and is based in Manchester, UK. The company launched Zuko in 2019 as the successor to its Formisimo analytics product.
Product: Cloud-based form analytics and session replay software, with a Shopify checkout tracking app.
Jobs at Formisimo
Leadership
- Al Mackin · FounderSource: company website
- Tom New · FounderSource: company website
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Website technologies
Tools and platforms detected on this company’s website, grouped by purpose. Dates record when Evolc observed them.
Analytics
- Google Tag ManagerMedium confidence
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- Integration code on pageinline script loader
Content delivery
- CloudflareHigh confidence
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Content management
- WebflowHigh confidence
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- Website resourcedeclared script/iframe or software asset
CRM & customer data
- HubSpotHigh confidence
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Hosting
- AWSHigh confidence
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- Website resourcedeclared script/iframe or software asset
Privacy & consent
- CookieYesHigh confidence
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- Website resourcedeclared script/iframe or software asset
Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.
