fitbox

fitbox operates EMS (electrical muscle stimulation) training studios. Each session lasts 20 minutes with a personal trainer. The website lists memberships that include up to 2 sessions per week, an individual training plan, a BodyCheck body analysis and fixed appointments, with entry prices from 22.90 € per week depending on studio and contract term.

The customers are individuals who book EMS training at a studio, with a free trial session offered before membership. The studios are run within a franchise system: the company has been growing as a franchise business since 2015 and invites prospective franchise partners to open their own studio. The website does not describe how revenue is split between the central company and franchise partners.

fitbox was founded in 2011 in Munich, according to its website. Its registered address is Oranienburger Str. 5c in Berlin. The website reports more than 100 studios and more than 450 jobs in the network, and lists studio locations across Germany. Current job postings include accounting clerks, sales and expansion managers for Spain and Poland, a fitness operator role, and training and dual-study positions.

Product: EMS training sessions and memberships at franchised fitbox studios in Germany