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FISH4PETS

Fish-based dog and cat food, treats and supplements sold to pet owners and distributors in 38 countries

Redditch, United KingdomFounded 2004fish4pets.comWebsite technologies

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Highlights

  • New on EvolcAdded 2026-10-28

About FISH4PETS

Fish4Pets is a UK pet nutrition company that makes and supplies fish-based food, treats and supplements for dogs and cats under the Fish4Dogs, Fish4Cats and PawStrong brands. The company says it uses fish that would otherwise not enter the human food chain as the protein source in its products.

Customers include pet owners who buy directly, export trade customers who purchase in bulk, and distributors. Fish4Pets works with an international distributor network, with each distributor holding exclusive rights within its territory. Ecommerce is described as its principal route to market in the UK.

Fish4Pets began as Fish4Dogs Ltd in 2004 and is headquartered in Redditch, Worcestershire, England. It has subsidiaries in Norway, Benelux and the US, and its products are sold in 38 countries. The company has more than 40 staff, and its non-UK manufacturing sites follow FEDIAF Codes of Practice while its UK sites are BRC and ISO accredited. It received the Queen's Award for Enterprise in International Trade in 2017.

Product: Fish4Dogs and Fish4Cats fish-based dog and cat foods, treats and supplements, plus the PawStrong brand.

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