Expanly
Software that links retail commercial priorities to Google, Meta and ChatGPT ad campaigns for ecommerce teams
Highlights
- Young companyFounded 2025
- New on EvolcAdded 2026-10-27
About Expanly
Expanly builds software that connects a retailer's commercial priorities, such as categories, stock, margin and returns, with advertising execution. Priorities are turned into rules that are evaluated across the full product catalog every day and delivered to Google Ads, Meta Ads and ChatGPT Ads. Available integrations include Google Ads, Google Analytics 4 and business data feeds.
Customers are retail ecommerce and marketing teams. The site names heads of ecommerce, paid marketing specialists, CEOs, category managers and agencies as users. The company also offers a free wasted ad spend audit that compares current ad budget allocation with commercial priorities.
Expanly Oy is headquartered in Helsinki, Finland, and was founded in 2025. The company reports working in 20+ markets and guiding more than €20M in annual ad spend. It received the Innovator of the Year award at the eCom Summit & Awards 2025.
Product: Software platform that turns retail commercial priorities into catalog-wide advertising rules pushed to Google, Meta and ChatGPT Ads.
Jobs at Expanly
Leadership
- Michael Ovitz · Chief Executive OfficerSource: company website
- Samuel Backman · Chief Technology OfficerSource: company website
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