Europa Group

Europa Group Ltd is an insurance services provider with its main focus on motorcycle insurance. Motorcycle Direct sells motorcycle and scooter insurance to the public, and Ridersure is a business-to-business motorcycle insurance broker that offers an online broker portal with access to a panel of insurers. Europa Underwriting creates tailored motor insurance solutions.

The group sells direct to consumers and works through insurance brokers, insurance companies and affinity partners, including several high street national and international brands. It also acts as third-party administrator for insurance brands, including Vauxhall Insurance, RAC and Ingenie, and has provided white-label motorcycle insurance under the AA and RAC brands.

Europa Group was founded in 1996 and is headquartered in Bristol, United Kingdom. Its first brand, Motorcycle Direct, launched in 1997, and car, van and home insurance was added in 2005 through Onequote Direct. The group runs its customer journeys on the CDL Strata cloud-based insurance platform, adopted in 2024, and on the IPI Genesys customer experience platform, adopted in 2020.

Product: Motorcycle, car, van and home insurance sold direct and through brokers, with the Ridersure B2B motorcycle broker portal and third-party insurance administration.