Enter Reg
Car dealer software in the UK: private seller leads, vehicle valuations, stock management, invoicing and dealer websites
Highlights
- New on EvolcAdded 2026-11-05
About Enter Reg
EnterReg is a software platform for UK car dealers. It combines private seller car leads, vehicle valuations based on Auto Trader and CAP data, a dealer management system for stock, invoicing and bookkeeping, Auto Trader integration and dealer websites.
Customers are UK motor traders, and the company states it connects them with 6,500+ car buyers. Dealers pay monthly subscriptions, starting at £99 per month ex VAT for the private sellers plan, with £349 and custom plans from £599 per month ex VAT for larger dealerships. Private seller leads and listings are free for dealers and private sellers.
EnterReg is registered as ENTER REG LIMITED in England and Wales and was founded in 2021, with its headquarters in Luton. The website describes the business as built by three brothers, with roots in The Car Buying Shop, a dealer business launched in 2013.
Product: Dealer platform combining private seller leads, valuations, DMS with Auto Trader integration, invoicing and websites.
Jobs at Enter Reg
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Website technologies
Tools and platforms detected on this company’s website, grouped by purpose. Dates record when Evolc observed them.
Analytics
- Google Tag ManagerMedium confidence
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- Integration code on pageinline script loader
Backend
- Ruby on RailsMedium confidence
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- Page markupsoftware structure signature
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Hosting
- AWSHigh confidence
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- Website resourcedeclared script/iframe or software asset
Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.