eight&four

eight&four is a UK social and content agency. Its website lists seven service areas: social consultancy, creative, production, performance, consumer PR, eight&four LIVE events and technology. Its proprietary AI suite, Platform12, is described as supporting real-time sentiment tracking, trend analysis, research, reporting and content ideation for social performance. The agency also runs Innovation Lab (training), Culture Lab and Creator Lab.

The website names brands it works with, including DHL, King, Screwfix, Canon, Sandals, Genesis, Nutmeg and Marie Curie. Case studies describe retained, rostered and agency-of-record relationships in social, influencer, content and PR work. The site does not describe pricing or revenue model.

The company was founded in 2008 according to its website, and states it has 100 in-house social-first communications experts. Co-founders listed are Kate Ross, Amy McCulloch and Will Parkinson. Current job listings are in London, with one role in Miami, Florida, and cover social account management, SEO and GEO strategy, copywriting, retouching, motion design and people and culture.

Product: Social consultancy, creative, production, performance media, consumer PR, live events and the Platform12 AI social tooling suite.