Eforte
Finnish online fishing media for recreational anglers, with sponsored content and advertising for fishing-industry brands
About Eforte
Eforte Oy publishes Kalastajan Kanava, a Finnish online fishing media covering fishing news, documentaries, articles, and tips on equipment, techniques and fishing locations. Content is published on its website and on Facebook, YouTube, Instagram, Threads and TikTok. A sister site, Kalaruoka.fi, covers fish and fish cooking.
The audience is recreational anglers, with the company noting a particular reach among men aged 25-55. Revenue comes from partnerships with fishing-sector businesses: sponsored articles, videos, live streams, social media campaigns, product launches, product tests, banner advertising, trade fair appearances and training courses, plus custom content produced for a partner's needs.
Eforte Oy was founded in 2015 and is headquartered in Hyvinkää, Finland. The company states it reaches about 550,000 anglers weekly across its channels, has 130,000 social media followers and draws more than 70,000 monthly website visitors during the open-water season. It is a family business run by its two owners, with one media assistant and several part-time and project-based journalists.
Product: Online fishing media with articles, videos, live streams and social channels, plus sponsored and custom content for fishing-sector partners.
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Website technologies
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