Drest
Immersive luxury styling platform for fashion audiences, working with luxury brands such as Cartier and Jimmy Choo
Highlights
- New on EvolcAdded 2026-10-28
About Drest
DREST is an immersive luxury styling experience that turns editorial content and luxury fashion into an interactive playground for exploration, discovery and creative expression. Its game-style experiences let users style looks and try on items, and the company describes the platform as having been built around its first game, launched in 2019.
The audience is fashion and luxury consumers. DREST's revenue comes from brand partnerships with luxury labels; recent partners listed include Cartier, Polo Ralph Lauren, Jimmy Choo and McQueen. The company reports that users are 85% more likely to purchase a product after styling it on DREST.
DREST was founded in 2015 and is registered in Birmingham, with its head office in London. Its founder and CEO, Lucy Yeomans, was previously Editor-in-Chief of Harper's Bazaar UK for 13 years and developed the editorial vision at Net-a-Porter. The company reports 133 million looks created by its stylists and an average of 50 minutes of daily time spent on the platform.
Product: Immersive luxury styling experience combining editorial content, luxury fashion and interactive styling games
Jobs at Drest
Leadership
- Lucy Yeomans · Founder and CEO of DRESTSource: company website
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