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Displaydata

Fully graphic colour electronic shelf labels and central pricing software for retailers' shelf edges

Reading, United KingdomFounded 2000displaydata.comWebsite technologies

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  • New on EvolcAdded 2026-10-28

About Displaydata

Displaydata designs and distributes fully graphic colour electronic shelf labels (ESLs) with centrally managed software, a wireless communicator and over-the-air updates. The Chroma Aeon and Aura Aeon label series come in several sizes and show red, yellow, black and white or black and white displays, with a typical battery life of ten years.

Customers are retailers, including supermarkets, pharmacies and retail stores. Public case studies include Coop Denmark and Sōlace Pharmacy, which rolled out over 1,400 ESLs. Besides the labels, the company offers software design, staging, implementation, support and a managed service.

The company was founded in 2000 and is registered in Reading, UK, with an R&D site in Malvern, UK. It states that it has operations in the US, Europe, LATAM and Asia. Investors named on its website include Kline Hill Partners, Lansdowne Partners and Zebra Technologies.

Product: Fully graphic colour electronic shelf labels, wireless communicators, centrally managed ESL software and managed services.

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