Default Design
AI-era strategy workshops, customer experience and leadership coaching for management teams and boards in Finland
Highlights
- New on EvolcAdded 2026-10-28
About Default Design
Default Design Oy is a strategy consultancy based in Helsinki. It facilitates strategy development built around AI capability, combining a visioning workshop, a customer experience workshop, an AI workshop and a roadmap workshop into one process. The firm also designs customer experience programmes, runs qualitative research with management teams and boards, and offers training in areas such as sales, marketing, media and presentation.
Clients are management teams, boards and senior leaders of organisations across industries. Work is sold as project-based workshops, research and training, plus monthly support arrangements covering marketing communication, strategic sparring for management and outsourced sales capacity through a partnership.
The company was founded in 2020 and is registered in Helsinki. Its website states that the team has more than 100 years of combined strategy experience and that its CEO, Tomi Karmaluoto, is a strategist and management consultant.
Product: Strategy facilitation workshops (vision, customer experience, AI maturity, roadmap), customer experience programme design, qualitative research and leadership training.
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