ddow.de
Self-regulatory body for online behavioural advertising in Germany, handling consumer complaints about its codes
Highlights
- New on EvolcAdded 2026-11-05
About ddow.de
DDOW (Deutscher Datenschutzrat Online-Werbung) is the voluntary self-regulatory body of Germany's digital advertising industry for usage-based online advertising, also called online behavioural advertising (OBA). It publishes codes for OBA and accepts consumer complaints about violations of those codes.
Its audience is consumers, and its participants are companies in the digital advertising sector, including OBA service providers and first-party media providers. The site gives guidance on implementing the OBA icon (Piktogramm) and participation in central preference management. The organisation is supported by the ZAW (Zentralverband der deutschen Werbewirtschaft). The complaint procedure is free of charge for consumers.
The self-regulation is aligned with European OBA principles and aims at a harmonised European market standard. The site references a 2014 EDAA webinar on the European OBA self-regulatory framework.
Product: Self-regulatory codes for online behavioural advertising, an OBA icon and preference management, and a free consumer complaint procedure.
Jobs at ddow.de
More other companies
deg-eishockey.de
Professional ice hockey club in Düsseldorf, playing in Germany's DEL2 league with home games at the PSD BANK DOMENew on Evolcdegewo.de
Municipal housing company renting apartments, parking spaces and commercial space in BerlinNew on Evolcdein-fonds.de
Social benefits fund for members of the EVG rail and transport union, covering health, social and education subsidiesNew on Evolcdekra.de
Vehicle inspection, damage appraisal and testing services for private and business customers in GermanyNew on Evolcdenic.de
Registry operator managing all .de country-code domains and their DNS infrastructure for members and registrarsNew on Evolcdental-union.de
Central dental wholesaler supplying dentists and dental technicians with 94,000 products via affiliated depots in GermanyNew on Evolc
Website technologies
Tools and platforms detected on this company’s website, grouped by purpose. Dates record when Evolc observed them.
Content management
- WordPressHigh confidence
- First detected
- Last detected
- Last checked
Detection evidence
- Website resourcedeclared script/iframe or software asset
Forms
- Contact Form 7High confidence
- First detected
- Last detected
- Last checked
Detection evidence
- Website resourcedeclared script/iframe or software asset
Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.