Create Better Group
Cake decorating and home baking products for home bakers, professional cake artists and wholesale buyers
Highlights
- New on EvolcAdded 2026-10-31
About Create Better Group
Create Better Group sources, produces and develops its own brands and exclusive product ranges for cake decorating and home baking. It runs retail, professional and wholesale platforms that distribute orders for these products.
Its retail site, The Cake Decorating Company, serves beginner and hobby bakers. Cake Stuff serves professional cake artists with bulk-buy options, and Cake Craft Group is a wholesale supplier of cake decorating supplies to trade customers with dedicated account managers.
The company was founded in 2021 and is part of the Oetker Group. Its headquarters are in Nottingham, UK. The website states over 50 own brands, 32K+ orders per month and 6K+ product lines.
Product: Own-brand and exclusive cake decorating and home baking products sold through retail, professional and wholesale platforms.
Jobs at Create Better Group
Leadership
- Peter Kitchener · Managing DirectorSource: company website
- Chloe Warren · Head of DesignSource: company website
- Kerrie McCarthy · Head of Product DevelopmentSource: company website
- Michael Fowler · Head of OperationsSource: company website
- Sharron Wightman · Head of Customer ServicesSource: company website
- Victoria Hancock · Head of Social & ContentSource: company website
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