caraffinity.it

carAffinity operates an online car configurator and offer comparison platform for new, electric and hybrid cars, leasing and rental, and certified used cars. Users search by brand, body type or fuel type and compare promotional prices with similar models.

Its customers are car buyers who request a free quote. An internal telemarketing team verifies the contact details and passes verified requests to the nearest official dealership. The company also works with automotive brands as clients, running digital planning for more than 90 car lines from 85% of the brands in the sector, with a dedicated telemarketing team for each client brand. Its digital planning is described as performance-based.

carAffinity was founded in Italy in 2015 and is active in nine European markets: Italy, France, Spain, Portugal, Austria, Germany, Belgium, the Netherlands and Luxembourg. It holds ISO 27001 certification and states that it is 100% Italian-owned. The website cites more than 400,000 users.

Product: Online car offer configurator and comparison site for new, electric, hybrid, leasing and certified used cars, with a callback service that forwards verified requests to dealers.