Capitaldata

CapitalData is a French technology company that builds and integrates data solutions for digital marketing. Its platform connects digital touchpoints such as e-mails, online content consumption and online purchases with offline events such as store visits and shopping baskets, to support incremental in-store sales. Services include CRM onboarding, which reconciles a retailer's own data with collected data to improve customer recognition, and measurement of activation ROI through web-to-store incremental sales.

Its customers are distributors (retailers) and brands. For distributors, the offering generates traffic to physical stores or e-commerce sites using their own data assets. For brands, it aims to improve the conversion of digital actions, optimise media purchases across acquisition, retention, retargeting and reactivation, and measure performance.

The company was founded in 2009 and acquired by the Marketing HighCo group (Euronext Paris: HCO) in 2016. It is headquartered in Paris. Its Tourist Tracker drive-to-store solution for foreign tourists, developed with Franprix, won a France–China Business Success Award in the DriveToStore category and a gold award for geolocated campaigns at the Digilocales competition.

Product: People-based marketing platform and data solutions connecting online interactions with in-store visits and purchases, including drive-to-store and web-to-store measurement.