Campfire Group
Influencer and social marketing agency running creator campaigns, TikTok Shop and paid social for beauty, lifestyle and FMCG brands
Highlights
- New on EvolcAdded 2026-10-28
About Campfire Group
Campfire is a creative-led influencer and social marketing agency. Its services cover creative strategy and insights, influencer marketing, content production, social media management, TikTok Shop and social commerce, and paid media and performance. Its proprietary Cultural Intelligence Suite includes the tools Spark, Compass, Creator Lab and VibeCheck, used for spotting conversations, planning, creator selection and measuring impact.
Its clients are beauty, lifestyle and FMCG brands, with examples in its materials including Vaseline, ELEMIS, Quorn and St Tropez. Work is sold as one-off campaigns, always-on creator programmes and retainers, and creative strategy can be bought as a standalone project.
Campfire was founded in 2019 by Joe Gradwell and Alex Brown and is based at Salford Quays in Greater Manchester. The team numbers 60+ people, and the company lists openings for social, creator, content, paid and strategy specialists. It serves clients in the United Kingdom and the United States.
Product: Influencer marketing, social media management, content production, TikTok Shop strategy and paid social, supported by the Cultural Intelligence Suite.
Jobs at Campfire Group
Leadership
- Alex Brown · CCO & Co-FounderSource: company website
- Joe Gradwell · CEO & Co-FounderSource: company website
- Catrina Bannon · Head of Client ServicesSource: company website
- Gina Deen · Head of Creator MarketingSource: company website
- Greta Andrejevaite · Head of MarketingSource: company website
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