Cambri

Cambri provides a platform for testing product and service concepts with consumers before launch. Users define a business question and stimuli, the platform generates a test, and the user selects target groups, countries and number of interviews. Outputs include Launch AI Score, a launch success prediction, and Launch AI Advice, with automated summaries and recommendations for improving a concept, along with KPIs, cross-market comparisons, segmentation simulations and dashboards, PPT, cross-tabs and raw data.

Customers are brand and product development teams in consumer goods, including Nestlé, Royal Unibrew, Valio, Kyrö Distillery and Solar Foods; the website cites more than 110 global brands. Respondents come from a panel of more than 240 million respondents across 130 markets, or from the customer's own respondents. Revenue comes from ordering individual tests.

Cambri Oy is registered in Finland, founded in 2014, with headquarters in Helsinki. Its headquarters are split between Helsinki and Stockholm, and it has offices across Europe, the UK and the USA. The company says its product concept test was first launched in beta in 2018. The website states more than 4,000 tests completed.

Product: Online concept testing platform with AI-generated tests, consumer panel access, and AI launch scoring and recommendations.