BTRT
AI-moderated consumer video interviews with insights in 48 hours, for brands testing concepts, creative and packaging
Highlights
- Young companyFounded 2022
- New on EvolcAdded 2026-11-03
About BTRT
BTRT Ltd operates Motives, an AI qualitative research platform. An AI assistant drafts a research plan for the user to approve, an AI interviewer runs in-depth video interviews of up to 60 minutes with consumers, and the platform delivers insights that can be exported as videos or PowerPoint presentations.
The platform is aimed at consumer brands and their insight, marketing and product teams. Use cases on the website include concept testing, creative and message development, packaging, consumer segmentation and brand health tracking. Named customers include NSPCC, Yoto, PZ Cussons, Divine Chocolate, MoneySuperMarket and Unilever's Wild brand.
The company was founded in 2022 and is registered in London as a UK limited company.
Product: AI-moderated video interviews, an AI research-planning assistant and insight exports for consumer research.
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Website technologies
Tools and platforms detected on this company’s website, grouped by purpose. Dates record when Evolc observed them.
Analytics
- Google Analytics 4Medium confidence
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- Integration code on pageinitialization/configuration expression
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Content delivery
- CloudflareHigh confidence
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Content management
- WebflowHigh confidence
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- Website resourcedeclared script/iframe or software asset
Hosting
- AWSHigh confidence
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