Bruce Studios

Bruce Studios operates a membership platform connecting members to independent fitness studios, gyms, pools, and wellness spaces across the Nordic region. Members access hundreds of venues through a single app where they can book classes in strength training, yoga, pilates, climbing, cycling, HYROX, HIIT, sauna, and recovery services, or drop in for solo training without advance booking.

The platform serves individual fitness enthusiasts seeking flexible training options across multiple venues and activity types. Bruce Studios also offers corporate wellness memberships to companies as an employee benefit. Revenue comes from individual subscription memberships and B2B corporate packages; partner studios receive new customer access, help filling off-peak hours, and support for customer acquisition.

Founded by Magnus Elm and Anton Holmquist in 2015 with initial beta launch in Stockholm, the company expanded to Norway in 2020 and Denmark in 2022. It aggregates over 1,000 independent fitness studios and wellness venues across the Nordic region. Filip Wiqvist serves as CEO. The company is hiring for roles including B2B Sales Executive, Partner Coordinators, and Customer Support across Sweden and Denmark.

Product: Membership app providing unified access to independent gyms, fitness studios, swimming pools and wellness spaces across Nordic region.