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Broman Group

Finnish retail group selling car parts, tools and leisure goods through Motonet and AD VaraosaMaailma stores

Joensuu, FinlandFounded 2002bromangroup.fiWebsite technologies

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Highlights

  • New on EvolcAdded 2026-10-29

About Broman Group

Broman Group is a Finnish group of companies specialising in cars and spare parts. Its subsidiaries include Motonet, AD VaraosaMaailma, AD Finland and Broman Logistics, and the group also sells tools, boating and fishing supplies, and home and leisure products. Broman Yhtiöt, a unit within the group, specialises in property management.

The group's retail chains sell spare parts and consumer goods to private customers and trade buyers, and Broman Logistics handles logistics. The group describes itself as a family business.

The group's roots go back to 1965, when Väinö H. Broman founded a car and spare parts shop in Joensuu. Broman Group Oy, the legal entity, dates its founding to 2002. Motonet was acquired in 2007, its international expansion began in Estonia in 2016 and continued to Sweden in 2023. The group is headquartered in Joensuu and reports more than 2000 professionals working across several countries.

Product: Retail sale of car spare parts, tools, boating and fishing equipment, and home and leisure products through store chains and online.

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Website technologies

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