Bricodeal

Bricodeal distributes home-improvement and DIY products in France. Its range covers nine categories, including tools, electrical, plumbing and sanitary, heating and ventilation, garden, hardware, protective equipment and home maintenance, with more than 15,000 references kept in permanent stock. It sells exclusive brands such as SCID, Outibat, Dhome, Capvert and Varma, alongside partner brands, and also offers store animations and merchandising shelving.

Its customers are specialist points of sale in the home-improvement channel: DIY superstores, secondary-market stores, food superstores with agricultural self-service, garden centres, professional merchants and independent hardware shops. The company reports more than 10,000 professional customers and supports them with fast ordering, CSV order import and a dedicated customer service team.

The company is headquartered in Bordeaux, where its business began in 1965. Its legal entity, BRICODEAL SAS, was founded in 2019. It operates logistics platforms totalling 85,000 m² and supplies points of sale across France.

Product: Wholesale supply of over 15,000 home-improvement and DIY references, including exclusive brands, store merchandising and in-store promotions.