Bira Trading

Membership association for UK independent retailers offering a buying group, card payments, insurance and policy advocacy

Birmingham, United KingdomFounded 2018bira.co.ukWebsite technologies

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About Bira Trading

Bira is a membership association representing independent retail, hospitality and service businesses across the UK. It lobbies on legislation and issues such as business rates, parking and staffing, and gives members access to benefits including legal advice, card processing, business insurance and the Bira Direct buying group.

Members use the association for these services. Bira Direct, its buying group, is open to all Bira members and is offered to non-members for £17.05 per month. Customers are independent retailers, from single outlets to small chains and large department stores.

Bira is registered in Birmingham, where it is also headquartered. The association states that it has supported independent retail businesses for over 125 years. Bira Direct has over 120 suppliers with negotiated terms across more than 30 product categories.

Product: Membership services for independent retailers: Bira Direct buying group, card payment processing, legal advice, business insurance and policy advocacy.

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