Beyond Sports

Beyond Sports builds virtual sports experiences by combining raw tracking data with 3D animation, AI and storytelling. Its data processing engine ingests and merges multiple data streams into a production-ready format, and it offers data visualization, animated broadcasts and fan content for apps and gaming platforms.

Its customers are data rightsholders in sports, and the website names the NFL, NHL and NBA among its clients and lists projects such as NFL Toy Story Funday Football and FIFA World Cup Roblox. The website does not describe its pricing or revenue model.

The company is based in Alkmaar, Netherlands, where the website says both of its offices are located next door to each other. It was founded by Sander J. Schouten and Nicolaas Westerhof, and the website says it has 50+ team members. Open positions are listed in Alkmaar, Budapest, London/Basingstoke and Melbourne, mostly for designers, developers and machine learning roles.

Product: Data processing engine and virtual sports experiences (animated broadcasts, data visualization, fan content) built from tracking data for sports rightsholders.