Better Burger Society
Holding group of European premium burger restaurant brands, including Friends & Brgrs in Finland and Holy Cow! in Switzerland
Highlights
- Young companyFounded 2023
- New on EvolcAdded 2026-10-31
About Better Burger Society
Better Burger Society is a partnership of European premium burger companies. Each member operates a local burger brand, including Friends & Brgrs in Finland and Holy Cow! in Switzerland. The group seeks cross-country synergies in digitalisation, marketing, indirect procurement, product development and operating model.
Its customers are restaurant guests who buy burgers and fries in the member chains. The main owners are NoHo Partners Plc, a Finnish restaurant group listed on the Helsinki Stock Exchange, and a private equity fund of Intera Partners Oy.
The company was founded in 2023 and is headquartered in Helsinki, Finland. Friends & Brgrs began in 2014 in Pietarsaari and has grown to 35 restaurants. Holy Cow! started in Lausanne and sources its ingredients from Swiss producers.
Product: Premium burger restaurants operated under local member brands, Friends & Brgrs and Holy Cow!, with an online store.
Jobs at Better Burger Society
Leadership
- Tuomas Piirtola · CEOSource: company website
- Jeff Jackett · CMO & CXOSource: company website
- Pekka Multimäki · CFOSource: company website
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