Best of TV
Retail partner that sources and launches TV-promoted innovative products for French retail chains' store shelves
Highlights
- New on EvolcAdded 2026-10-28
About Best of TV
Best of TV sources innovative consumer products and deploys them in retail stores for French retail chains, with in-store demonstration furniture, cardboard displays and cross-merchandising. It also runs TV and social-media campaigns to create demand for the products. Its product lines are grouped into ten umbrella brands covering pet, automotive, DIY, maintenance, kitchen, fitness, garden, home, toys and beauty.
Its customers are retail chains, both generalist and specialist, which it supports with product selection, merchandising and field sales follow-up. It presents itself as a retail partner working on commercial results for these chains.
The company was founded in 1984 according to the registry, and the website states that it has worked since 2009. Its registered seat is in Cergy, France. The website reports 15,000 screens deployed, 3,000 partner stores and a sales force of 50.
Product: In-store product launch and merchandising services for retail chains, including demo TV furniture, cardboard displays and TV/social campaigns.
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