Belker
Sports and gambling market consultancy representing Finnish sports rights holders in gambling matters
Highlights
- New on EvolcAdded 2026-10-30
About Belker
Belker Oy is a Helsinki-based consultancy specialising in sports and gambling market matters. It represents rights holders in gambling matters and provides consulting in sports business, along with commercial contract negotiation and management, VIP box rental and VIP events linked to sports events.
Its clients are Finnish rights holders, including individual athletes, football, ice hockey and basketball clubs, golf and cycling events, arenas, festivals and sports associations. Work is carried out on a case-by-case basis for individual assignments.
The company was founded in 2010 and is based in Helsinki. Its principal, Jan Walden, previously spent a decade as CEO of the Finnish Football League and has worked as an entrepreneur for about 15 years. The company describes itself as a one-person operation that works with a wider network of partners.
Product: Representation of sports rights holders in gambling matters, sports business consulting, and commercial contract negotiation and management.
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