Be the Standard
Leadership development membership club for business owners and leaders, using sports performance techniques and peer networks
Highlights
- New on EvolcAdded 2026-10-30
About Be the Standard
Be The Standard is a leadership development group for business leaders. It supports personal reflection, self-awareness and development, and applies sports performance techniques to business settings, with guidance on nutrition, stress management and leadership.
Its customers are business owners and leaders who join its membership. Membership includes monthly personal and team development sessions, an annual retreat, member-only events, guest speakers and a member WhatsApp group. The company also runs paid events such as the Business Leadership Mastery Series, scheduled for September to December 2026, and is opening a new club.
The company was founded in 2021 and is registered in England as BE THE STANDARD LIMITED. It is based in Manchester, where its events are held. It was created by Paul Cheetham-Karcz and Sir Kevin Sinfield, and its hosts include Jacey Normand and Jamie Jones Buchanan.
Product: Paid membership club and events for business leaders, including monthly development sessions, annual retreats and the Leadership Mastery Series.
Jobs at Be the Standard
Leadership
- Paul Cheetham-Karcz · CO-FOUNDER OF BE THE STANDARDSource: company website
- Sir Kevin Sinfield · CO-FOUNDER OF BE THE STANDARDSource: company website
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