Back to the Roots
Organic soil, seeds and grow kits for home gardeners in the US, sold direct online and through national retailers
Highlights
- New on EvolcAdded 2026-11-14
About Back to the Roots
Back to the Roots sells organic gardening products, including bulk and bagged soil, potting mix, compost, mulch, heirloom seeds, seed-starting pots and kits, and worm castings.
Its customers are home gardeners and families. Products are sold through its own online store and through retailers including Target, Walmart, Lowe's, The Home Depot and Amazon. Its #GrowOneGiveOne programme links customer activity to donations: customers who post a photo of what they grew trigger a donation of a gardening kit and curriculum to an elementary school classroom.
The co-founders, Alejandro Velez and Nikhil Arora, met in college and began growing mushrooms as urban farmers in Oakland, California. ICA Fund Good Jobs, an Oakland-based nonprofit investment fund, was the company's first investor. The company's current job listing is a remote Fulfillment Specialist role in Ontario, California.
Product: Organic bulk and bagged soil, potting mix, compost, mulch, heirloom seeds, seed-starting pots and grow kits, and worm castings.
Jobs at Back to the Roots
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Website technologies
Tools and platforms detected on this company’s website, grouped by purpose. Dates record when Evolc observed them.
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- ShopifyHigh confidence
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- Website resourcedeclared script/iframe or software asset
Hosting
- AWSHigh confidence
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Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.
