babycentre.co.uk

Pregnancy and parenting information, tools and community for expectant and new parents in the UK

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About babycentre.co.uk

BabyCentre UK publishes pregnancy and parenting information from pregnancy through the preschool years, including week-by-week pregnancy content, baby development, feeding, sleep and health articles. It also offers online tools such as a due date calculator, ovulation calculator and baby names finder, a free pregnancy and baby app, and a moderated community for parents.

Its audience is expectant and new parents. The site earns revenue from paid advertising and from sponsored content created with advertising clients, which is labelled as paid. Articles that cover health or development are reviewed by a Medical Advisory Board of 40+ medical advisers, and the site reports 2,500+ expert-reviewed articles. The UK site reports 3.7 million unique users per month.

BabyCentre UK is part of the BabyCenter global network of eight websites, which together report more than 34 million users per month; sites include BabyCenter Australia, Brazil, Canada, Germany, India and the US. BabyCentre is managed in the UK by Thrive, a health communications and behaviour change agency. Its editorial team includes health writers, editors and researchers.

Product: Free online pregnancy and parenting information website, tools, newsletters, community forum and a pregnancy and baby app.

Jobs at babycentre.co.uk

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Tools and platforms detected on this company’s website, grouped by purpose. Dates record when Evolc observed them.

Frontend frameworks

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  • ReactMedium confidence
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Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.