B2C Distribution
Online retailer of watersports, equestrian and field sports equipment for customers in the UK, Europe and the US
Highlights
- New on EvolcAdded 2026-10-29
About B2C Distribution
B2C Distribution Ltd is an e-commerce company that runs niche online sports retail sites: Wetsuit Outlet (watersports), The Drillshed (equestrian) and Peg & Thread (field sports). It also owns surf and sailing brands, including Northcore, Nyord and Optimum Time.
Its customers are sports enthusiasts who buy equipment and clothing online. The company stocks third-party brands such as Musto, Henri Lloyd, Red Paddle, Billabong, Rip Curl and GUL, and sells through its own websites and through European marketplaces including Decathlon, Bol and Colizey. It runs the WSO+Rewards and TDS+Rewards loyalty programmes.
The company was founded in 2004, when Wetsuit Outlet launched, and is headquartered in Southend-on-Sea, Essex, where it operates from The Gunnery Drill Shed in Shoeburyness. It has a European warehouse in Deventer, Netherlands, opened in 2021, and a US warehouse in California, opened in 2022. Its CEO, Sean Hastings, was appointed in 2021.
Product: Online retail of watersports, equestrian and field sports equipment and clothing, sold through niche e-commerce sites and European marketplaces.
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