awg-mode.de

Budget fashion for women, men, children and home textiles, sold in about 250 German stores and online

Köngen, GermanyFounded 1969awg-mode.de Website technologies

Highlights

New on EvolcAdded 2026-10-29

About awg-mode.de

AWG Mode is the trading name of AWG Allgemeine Warenvertriebs-GmbH, a German fashion chain selling clothing for women, men, children and babies, plus sportswear, workwear, traditional clothing, lingerie, bedding and home textiles. The range combines third-party brands with 17 own AWG brands.

Customers are families and individual shoppers in Germany. Revenue comes from sales in its stores and through the online shop awg-mode.de, which has operated since 2012 and delivers within Germany, either to the home or free of charge to a chosen AWG store. Shoppers can also use the AWG Card loyalty card, which credits 3% of each purchase, and an AWG app for iPhone and Android.

The company was founded in 1969 by Imanuel Maier, and opened its first AWG Mode Center in Köngen in the following year. Its headquarters are in Köngen near Stuttgart, with logistics centres in Leinfelden-Echterdingen and Oberlungwitz in Saxony. It operates about 250 stores, mainly in southern and eastern Germany. Job openings are listed for headquarters, stores and logistics centres.

Product: Discount clothing and home textiles for the whole family, sold in about 250 stores and via the online shop awg-mode.de.

Jobs at awg-mode.de

No open positions listed right now.

Leadership

Imanuel Maier · Founder
Source: company website
Michael Hövelmann · CEO, Chief Executive Officer
Source: company website
Thorsten Schaefer · CFO, Chief Financial Officer
Source: company website

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