Associative Trails
Advises professional services firms on where AI can help and which knowledge must be structured first
Highlights
- New on EvolcAdded 2026-11-06
About Associative Trails
Associative Trails is a UK advisory firm that helps professional services firms work out where AI can help, where it cannot, and what knowledge and judgement sit underneath both. Its work starts with how a firm operates: where knowledge lives, how decisions get made, and what happens when key people are unavailable. A typical engagement produces a short assessment with a map of where important knowledge sits, a shortlist of workflows, a view of what should remain human judgement, and the risks and governance needed before rollout.
Its customers are professional services firms, including architects, engineers, business schools, and law and insurance practices. Selected clients listed on the site include Arup, Heatherwick Studio, London Business School and Scott Brownrigg. The firm says it works with a small number of professional services firms at a time.
Matt Perdeaux founded the company in 2005. Earlier work included technical libraries, intranets and systems for curating and sharing expertise. The firm is registered in the United Kingdom, with its headquarters in Ramsgate. It also publishes small tools it uses in its own work, including Roundtable, a panel of AI critics that reviews proposals, and Ookbook, a tool for repeatable research collection.
Product: AI-readiness and knowledge-architecture advisory: short assessments of where AI fits in a professional services firm and what must be fixed first.
Jobs at Associative Trails
Leadership
- Matt Perdeaux · FounderSource: company website
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