asa.org.uk
Independent UK regulator of advertising across all media, applying the Advertising Codes to advertisers and consumers
About asa.org.uk
The Advertising Standards Authority (ASA) is the UK's independent regulator of advertising across all media. It applies the Advertising Codes, which are written by the Committees of Advertising Practice (CAP). It acts on complaints from the public and proactively checks media for misleading, harmful or offensive advertisements.
Its audiences include advertisers, agencies, media owners, influencers and members of the public. Alongside rulings, it offers advice and training, including a confidential Copy Advice service for advertisers, agencies and media owners, CAP eLearning, and a Scam Ad Alert system for reporting online scam ads.
The ASA was established in 1962 to keep UK advertising "legal, decent, honest and truthful". Its published work includes an annual report, research, public consultations and guidance such as an updated Influencers' Guide for 2026.
Product: Advertising regulation: complaint handling, published rulings, the Advertising Codes, copy advice, guidance and training for the advertising industry.
Jobs at asa.org.uk
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Tools and platforms detected on this company’s website, grouped by purpose. Dates record when Evolc observed them.
Analytics
- PlausibleHigh confidence
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Frontend frameworks
- BootstrapHigh confidence
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- jQueryHigh confidence
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