AppDirect

AppDirect provides a B2B subscription commerce platform for buying, selling and managing recurring technology services. Its offering includes white-label marketplaces, self-service subscription billing, quoting and sales automation, partner relationship management, and a catalog of cloud software, infrastructure, connectivity and energy services.

Customers include communications service providers, independent software vendors, VARs and MSPs, manufacturers, financial services firms and franchises, along with technology advisors and their business clients. The company sells platform subscriptions in several editions and also charges transaction fees on marketplace transactions.

AppDirect was founded in 2009 by Nicolas Desmarais, who serves as Chairman and CEO. The company reports more than 1,000 providers in its ecosystem and was named a Leader in the 2024 Forrester Wave for Marketplace Development Platforms. It acquired Broker Online Exchange in June 2025 and Tackle.io in December 2025. Its listed address is in San Francisco, California. Open roles are posted in Montreal, Toronto, Salt Lake City, San Salvador, Buenos Aires, Pune and several US locations, mainly in sales, customer success, partner operations and product marketing.

Product: Subscription commerce platform with white-label marketplaces, self-service billing, partner management and a catalog of recurring technology services.