Anvol

Toy and children's product distributor and retailer running XS Lelut stores in the Nordics, Baltics and Caucasus

Helsinki, FinlandFounded 2016anvol.fiWebsite technologies

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Highlights

  • New on EvolcAdded 2026-11-03

About Anvol

Anvol distributes toys, games and children's products from international brand suppliers, with a portfolio of over 400 distribution brands. It also runs toy retail under the XS Lelut name, including an online store, and develops its own bo. brand of learning-focused children's products.

Its wholesale customers range from small kiosks to large hypermarket chains across the Nordic countries, the Baltic states, the Caucasus and Central Asia. Revenue comes from distribution, its own XS Lelut stores and online sales, and franchising, with a franchise platform open to new partners in markets outside its own. From 2026 Anvol is the franchise partner for the MINISO brand in the Nordic and Baltic countries.

The company was registered in Helsinki in 2016 and its roots date to the early 1990s in Tallinn. Its head office and main logistics centre are near Tallinn, and it reports over 500 employees and consolidated annual turnover of EUR 70 million. The first XS Lelut store opened in Tallinn in 2004, and the chain now has over 50 stores in seven countries.

Product: Wholesale distribution of toys and children's products from over 400 brands, plus XS Lelut toy stores and online shop.

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Website technologies

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  • Google Tag ManagerMedium confidence
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Content delivery

  • CloudflareHigh confidence
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Content management

  • WordPressHigh confidence
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Frontend frameworks

  • jQueryHigh confidence
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Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.